Image search Find the closest match

Or select from one of ours

Bespoke natural oak

The newly renovated Long Street residential apartments, part of the Long & Waterson development in Shoreditch, London, includes over 4,500 SQM of Domus’ Pergo engineered wood flooring in a bespoke natural oak colour across all living areas and bedrooms. All of the apartments in 1-3 and 5-9 Long Street are unique, each retaining the original 1950s window settings of the original warehouse units alongside their authentic brick walls. In a 190mm x 1820mm plank size, the wood flooring from Domus’ Pergo collection used throughout offers a stylish, contemporary feel to the interiors. 

In a quiet enclave set back from the lively intersection of Old Street and Shoreditch High Street, the Long & Waterson development has been designed to capture and celebrate the unique aesthetic of Shoreditch. Drawing on the heritage of the site, which was originally a collection of artisan workshops, the development offers a wide and varied range of accommodation. From one bedroom to four bedroom lofts, apartments and penthouses, Long & Waterson is a unique and rare collection of beautifully imagined homes.

With a location built on craft and creativity, Long & Waterson thoughtfully balances the past, present and future.  Surrounding a central landscaped courtyard, the scheme has been designed to engender a communal feel, which is focused around the shared outdoor area. Along with amenities created for everyday life, these residences take Shoreditch living to a new level.

The interiors of all the homes in the Long & Waterson development have been very carefully considered in order to reflect the urban feel of Shoreditch that so many have come to love. Fletcher Priest, a cosmopolitan, award-winning architectural practice has carefully developed the design post planning. The ethos of the 1950s modernist architecture and the heritage of the site has been kept in mind, including workmanship in leather, woodcarving and turning and tailoring. The original architecture of 1-3 & 5-9 Long Street very much lent itself to use as workshops, and the refurbished apartments have retained the original brickwork and window settings.

Eran Chen, Founder and Executive Director of ODA, a boutique architectural firm based in New York who worked on the interior design for the original Long Street buildings, says: “The interior scheme is a reaction to the use of materials in both the site’s history and in its current context”.

Warmth and character

The Pergo engineered wood flooring from Domus used throughout all Long Street apartments in the original 1950s building adds further warmth and character to the rooms alongside the other interior features. The natural oak tone specified is a bespoke colour made especially for the Long Street apartments, offering a timeless beauty, in a standard brushed finish which accentuates the natural grain structure, enhancing the authentic look and feel of the flooring.

The wood used is a premium natural wood product, with minimal colour variation and minimal knots. The prime grade planks are very uniform in colour and structure, while the matt lacquer makes the floor dirt-repellent, easy to clean and resistant against water as well as household chemicals. 

The planks are constructed of a 3.2mm oak hardwood wearing level on a 10.8mm spruce core with spruce backing. This robust and innovative construction, comprised of three layers of wood, means the planks are designed for maximum durability. The grain runs in different directions to reduce the natural swelling and shrinking caused by fluctuations in humidity and temperature. 

Pergo wood has been designed to enhance any interior, exuding natural warmth and character. The matt lacquer surface treatment protects the wood whilst highlighting its natural appearance, offering the look of an oiled floor with the easy maintenance and protection of a lacquer. Planks are treated with seven layers of protective lacquer, resulting in the uniquely matt look of an oiled or even untreated wood floor.  

Uniquely, Pergo wood utilises innovative and patented PerfectFold™ 3.0 click-system technology for fast and simple installation; planks can be clicked together with no risk of damage and can be reinstalled easily if they need to be lifted up and put back down again. 

Project team details:
Izaki Group Investments

Fletcher Priest

Alexandra Steed URBAN


For further information or technical advice please contact us